Wee Wednesdays – Main Street Children’s Museum
The children’s museum’s Wee Wednesdays program, a weekly series featuring the theme “Spectacular Spooks” for the month of October. Calling for a playful Halloween look, I chose graphics of seasonal characters such as ghosts, skeletons, witches, mummies, and friendly monsters, then unified them through a warm palette of orange, tan, white, black, green, and purple. The design balances cheerful imagery with clear text hierarchy, ensuring the weekly schedule is easy for families to read while visually appealing to children.

The project also required developing the design in multiple specs for social media distribution. Each version was carefully reworked for different formats, including square, horizontal, and vertical layouts. I applied consistent color theory and composition across all formats, ensuring the design remained legible and engaging while maintaining brand alignment.