Promotional Poster & Campaign Assets
This poster captures the energy and sense of community at the Matthews Farmers Market. Bold color, playful typography, and a dynamic composition reflect the warmth, abundance, and approachability of a local market experience.
The design celebrates seasonal produce and shared gathering, inviting people to connect with their community and the joy of local food.
I began this project with on-site research at the Matthews Farmers Market, photographing the space with a Nikon DSLR. The market's front gate stood out as a central landmark within downtown Matthews' walkable, historic district.
Using these photos as reference, I traced the gate in Adobe Illustrator with the Pen Tool to simplify the structure while preserving its character. The illustration was then refined and colored in Procreate, where hand-drawn textures and floral elements were added to reflect the warmth, abundance, and community-centered spirit of the market.
Role: Graphic Designer & Illustrator
Tools Used: Adobe Illustrator, Adobe Photoshop, Procreate, Nikon DSLR
Deliverables: Promotional Poster, Social Media Graphics, Marketing Assets
Design Style: Vibrant Illustration, Bold Typography, Community Focused
Key Themes: Sustainability, Local Commerce, Seasonal Abundance
