Reimagined movie poster
My goal was to turn a movie poster into an opposite genre. I chose Willy Wonka & the Chocolate Factory because a lot of people feel Willy Wonka's story is creepy—beneath the whimsy and candy-colored surface lies something darker and more unsettling.
I focused in on that underlying eeriness, reimagining this beloved children's film as a psychological horror experience. The project challenged me to subvert expectations and reveal the sinister undertones that many viewers have always sensed.
I created this poster entirely in Adobe Illustrator, using dodge and burn techniques to manipulate light and shadow. The process involved building several layers to create a disorienting, trippy vibe that mirrors the surreal and sometimes disturbing moments in the film.
The layered approach allowed me to distort familiar imagery, making Gene Wilder's iconic face feel simultaneously recognizable and alien. This technique emphasizes the duality of Wonka himself—charming yet menacing, playful yet controlling.
Role: Graphic Designer & Illustrator
Tools Used: Adobe Illustrator
Format: Movie Poster Redesign
Technique: Dodge and Burn, Layering
Design Goal: Genre subversion from family film to psychological horror
