WE DEMAND ACCESS

Advocacy campaign and educational spotlight series

01 — PROJECT OVERVIEW

The Discovery

We Demand Access is a multi-layered advocacy campaign designed to confront the ongoing lack of accessibility in public spaces. The project serves as both a call to action and an educational spotlight, centering the voices and legacies of disability rights trailblazers.

By moving beyond the household names often associated with disability history, this campaign introduces the public to pioneers like Judith Heumann, Lois Curtis, and Ed Roberts.

The visual identity utilizes a vibrant, high-contrast rainbow palette and inclusive communication—featuring the campaign title in both typography and American Sign Language (ASL)—to demand a world where accessibility is a standard, not an afterthought.

02 — FEATURED PIONEERS

Spotlight Series

Each poster features a trailblazer surrounded by "We Demand Access" in ASL and print, symbolizing the unbreakable cycle of advocacy.

Judith Heumann

First Wheelchair-Using Teacher in NYC

Judith Heumann was a lifelong advocate who led the fight for disability rights, including the historic 504 Sit-in. She championed the idea that accessibility is a civil right, not a privilege.

"Disability only becomes a tragedy when society fails to provide the things we need to lead our lives."

Helen Keller

Disability Rights Activist

Helen Keller was not only an author and activist but a fierce advocate for people with disabilities. She worked tirelessly to improve conditions for those who were blind and deaf.

"Although the world is full of suffering, it is also full of the overcoming of it."

Ed Roberts

Father of the Independent Living Movement

Ed Roberts revolutionized how society views disability. As the first student with severe disabilities to attend UC Berkeley, he challenged barriers and founded the Independent Living Movement.

"The world is built for those who fit in, not for those who stand out, but we can change that."

Lois Curtis

Disability Rights Activist

Lois Curtis was the lead plaintiff in the landmark Olmstead v. L.C. Supreme Court case, which affirmed the right of people with disabilities to live in their communities rather than institutions.

"Nobody is free, until we are all free."

03 — THE PROCESS

Creative Development

My creative process began with a rigorous discovery phase, starting with an expansive word list to narrow down the core message of the campaign. This led to a mind exercise where I sketched multiple iterations for each keyword, allowing me to explore the visual intersection of identity and advocacy.

After moving into Adobe Illustrator, as well as InDesign, I established a comprehensive brand guideline, beginning with a logo concept centered on a rainbow fingerprint—a symbol of unique identity and the human touch in the fight for civil rights.

From there, the project evolved into a "spotlight" series. I wanted to move these pivotal figures out of the shadows of history and into the light.

04 — BRAND DEVELOPMENT

Visual System

The final campaign presents a powerful, education-forward visual system that challenges the viewer to recognize the faces and stories behind the disability rights movement. By integrating ASL directly into the primary design and featuring a bold, colorful aesthetic, the project reinforces that accessibility is a vibrant and essential part of the human experience.