AERA — UX Design Case Study | Tiah Galloway

Senior Thesis · UX/UI Design · 2025–2026

AERA
Safety

A community-first personal safety app — connecting you to your inner circle, your neighborhood, and the people who will show up for you, silently and instantly, whenever you need them.

Live on Kickstarter — $18,000 Goal
SOURCE Research Symposium · Winthrop April 2026
Winthrop Senior Showcase · April 2026
RoleUX/UI Designer · Researcher
Timeline2025–2026
PlatformiOS Mobile App

01 — The Problem

The world has a presence problem.

Every day, individuals — particularly those susceptible to identity-based discrimination and violence — navigate public spaces where danger is real and bystanders consistently fail to act. The bystander effect tells us: the more people around, the less likely anyone intervenes.

My senior thesis, Design for Change: Reframing the Bystander Effect through UX Design, explores how digital intervention can prevent harm and encourage collective responsibility in public spaces.

Existing safety apps default to police escalation — a solution that actively harms the communities most at risk. Aera Safety asks a different question entirely: what if you didn't need 911? What if you just needed your people to know where you are, and your community to show up?

Aera is a public service app, designed to be free and accessible to everyone who needs it — and Kickstarter is how we get there.

1 in 4
women feels unsafe in a public space on any given day
38%
of LGBTQ+ individuals report experiencing public harassment or assault
$18k
Kickstarter goal to fund development, infrastructure, and app launch
Now Crowdfunding
Help bring Aera Safety to life.
Aera is designed to be free — a public service, not a product. Kickstarter funds will go toward hiring a developer, building secure infrastructure, and launching the app to the people who need it most.
Support on Kickstarter ↗
$18,000
Funding Goal

02 — User Research

Listening to lived experience.

The research phase centered individuals most affected by identity-based violence and discrimination. Through a survey titled User Research: Lived Experiences and Digital Intervention Requirements, I gathered insights on how people experience vulnerability in public spaces, what existing tools fail to provide, and what a genuinely useful digital intervention would feel like.

Participants shared experiences of feeling unseen, unsupported, and unsafe in everyday situations — and articulated a clear need for tools that offer dignity, not surveillance.

Key insights shaped every design decision that followed: users wanted silence over alarms, trusted connections over strangers, and community presence over emergency escalation. They wanted to feel less alone — not more monitored.

All data collected was confidential and used exclusively for this academic research project, with the goal of building something that directly serves participants' stated needs.

"I don't always need police. I just need someone to know where I am and that I'm okay — or not okay."

— Survey participant, User Research 2025

03 — Design Process

How I got here.

From initial research through final prototype, every decision was grounded in what users actually need in a moment of danger: speed, simplicity, trust, and the ability to reach their community without making things worse.

01
Research
User surveys, lived experience interviews, and secondary research on the bystander effect, safety technology gaps, and community intervention models.
02
Define
Synthesized findings into core design principles: speed, silence, trust, community-first response, and privacy by design.
03
Ideate
Explored interaction models for the press gesture, GPS routing, community alert tiers, evidence vault, and fake call flows.
04
Prototype
Lo-fi wireframes through hi-fi prototypes. Iterated on every core screen — from the home button to privacy settings to community features.
05
Test
Usability testing with target users. Refined based on feedback around clarity, emotional safety, cognitive load under stress, and trust.

04 — Wireframes

From concept to screen.

Lo-fidelity wireframes explored the full interaction model — a central press gesture, tiered alert circles, live GPS routing, community companion features, an encrypted evidence vault, and privacy-first settings. Every screen was designed around one constraint: it must work under stress, with one hand, in seconds.

Home
Home · Press Until Safe
Circle Alert
Inner / Outer Circle Alert
Map
Map · Live GPS Routing
Community
Community · Support Groups
Trust Circles
Community · Trust Circles
Messages
Messages · Inbox
Settings
Settings Overview
General Settings
General Settings
Profile Image
Profile Image Upload
Inner Circle
Inner Circle · Contacts
Privacy Settings
Privacy Settings

05 — Core Features

Designed for moments that matter.

01
Press Until Safe
A single large button is the entire core interaction. Hold to activate, release when safe. Sends a live location pin, timestamp, and silent alert to your chosen contacts — no sound, no escalation, no cognitive load.
Research showed users needed an action so instinctive it required zero decision-making under stress. A button that just says "Press" achieved that.
02
Live GPS to Safe Locations
Real-time GPS routing guides users toward verified safe locations — open businesses, well-lit areas, community-designated safe spots — while sharing their live route with trusted contacts watching in real time.
Users don't always know where to go. Giving direction alongside presence means the app works when someone is disoriented or in an unfamiliar area.
03
Community Companion
Connect with verified members of your local community — not strangers, but neighbors — who can stay on the line with you, walk you home virtually, or simply be present while you get somewhere safe. No police. Just people.
"I just want someone to talk to me until I get home" came up repeatedly in research. This feature was designed around that exact ask.
04
Inner & Outer Circles
Two tiers of alert — your Inner Circle (trusted family and friends) and Outer Circle (community members and emergency contacts). Users control who gets notified, at what threshold, and with what information.
Participants didn't want to "panic" their loved ones over a feeling of unease. Tiered alerts give that nuance and control back to the user.
05
Fake Call Feature
A pre-recorded, natural-sounding phone call plays immediately on demand — a familiar voice saying they're right outside, almost there. Changes the perceived dynamic without escalating the situation.
Multiple participants mentioned using the "fake call" trick manually. Aera automates it with a single tap and a pre-set, convincing script.
06
Encrypted Evidence Vault
When activated, Aera silently begins recording audio and video of the interaction, uploading it in real time to an end-to-end encrypted vault. Only the user has access — but trusted contacts can be granted emergency access if the user goes missing or is harmed.
This feature emerged from a sobering research finding: users wanted evidence to exist, but feared it being used against them. The vault gives them control over their own safety record.
07
Community Hub
Connect with verified locals, join nearby support groups, and access community safety chats. Aera is designed to build safety culture, not just respond to crises — reducing risk before it happens.
Safety isn't just emergency response. Research participants wanted ongoing community and belonging. A connected neighborhood is a safer neighborhood.

06 — Recognition & Showcase

Where Aera is going.

Aera Safety has been recognized across Winthrop University's academic community and will be presented publicly in April 2026.

April 2026 · Winthrop University
SOURCE Research Symposium
Selected to present Aera Safety at SOURCE — Winthrop's annual celebration of student research and creative inquiry — alongside the thesis research that drove every design decision.
April 2026 · Winthrop University
Senior Showcase
Featured in the Winthrop University Senior Showcase — a juried exhibition of graduating designers' most significant work, presented to faculty, industry professionals, and the public.
Now Live · Kickstarter
Crowdfunding Campaign
Raising $18,000 to hire a developer, build secure backend infrastructure, and bring Aera to the App Store as a free public service for anyone who needs it.
Ongoing · aerasafety.com
Waitlist & Beta
The Aera Safety website is live with a full narrative experience, persona stories, and a waitlist for the private beta. Early supporters can join now.

Feel safe, everywhere you go.

Aera Safety is a thesis, a prototype, and a provocation — asking what safety design looks like when it centers dignity, community, and the people you actually trust.

Experience Aera ↗ ← Back to Work