Sanctuary for All is a social impact campaign dedicated to high-visibility advocacy and community safety. The goal was to create a versatile visual identity that could serve as a "beacon"—a recognizable symbol of refuge that works as effectively on a protest sign as it does on a window sticker or digital asset.
SANCTUARY FOR ALL
Social impact campaign and versatile brand assets
01 — PROJECT OVERVIEW
A Beacon of Refuge
By combining historical symbolism with a modern, scalable aesthetic, this project provides a tangible way for individuals to signal their commitment to inclusion and protection within their local communities.
02 — THE PROCESS
Light in the Window
The design process began with the concept of a "light in the window," a gesture of hospitality shared across many cultures. I was specifically inspired by the Irish tradition of placing a candle in the window to signal a safe haven for travelers, as well as Anne Frank's powerful reflection: "Look at how a single candle can both defy and define the darkness."
My early drafts (including the initial circular concept) focused on a literal candle to ground the project in these historical roots. However, to ensure the design met the modern needs of a social campaign, I transitioned to a bold, matchstick-inspired "spark." This distillation allowed the warmth of the glow to remain the focal point while providing the clean lines necessary for professional print production.
The final terracotta and cream palette was chosen to feel earthy and welcoming, steering away from traditional "warning" colors to emphasize sanctuary and peace.
03 — CAMPAIGN ASSETS
In the Community
The final design establishes a bold, recognizable symbol for the Sanctuary for All campaign, reinforcing the message of safety and mutual protection. By prioritizing versatility across various print and digital formats, the project provides community members with a tangible tool to express their values, encourage inclusion, and signal a clear welcome to all.