Sustainable hiking gear newsletter concept
Concept email design created for portfolio, inspired by Patagonia's sustainability initiatives.
An email newsletter concept promoting sustainable hiking gear and community stories, designed to inspire subscribers to connect with nature responsibly while highlighting Patagonia's commitment to environmental stewardship.
The design embraces earthy tones, authentic outdoor imagery, and clean typography to create an experience that feels grounded, intentional, and aligned with Patagonia's values of environmental responsibility and quality craftsmanship.
Target Audience: Adults who value outdoor activity, sustainability, and thoughtful consumer choices. People who care about environmental ethics and seek brands that align with their values.
Visual Direction: The design uses earthy color palettes—greens, browns, muted oranges, and neutrals—alongside imagery of real people hiking, forests, and natural textures like wood, water, and rocks. The aesthetic is clean, calm, and editorial, prioritizing human-centered storytelling.
Design Approach: Typography and spacing were carefully considered to create a calm, editorial feel that invites subscribers to slow down and engage meaningfully. The layout prioritizes visual storytelling, allowing products to be presented within the context of real outdoor experiences.
Client: Patagonia (Concept)
Project Type: Email Newsletter Design
Tools Used: Figma, Adobe Illustrator
Objective: Inspire outdoor engagement, highlight sustainability efforts, drive brand connection
Message: "Gear that protects you and the planet"
Style: Editorial, Human-centered, Calm
Image Credits: Select imagery sourced from Patagonia's website for concept purposes.
