Design for Change
Visual advocacy through retro-inspired aesthetics and organic form — using the bold energy of late 20th-century design to communicate messages of progress and social evolution.
Nostalgia as Advocacy
Design for Change is an exploration of how nostalgic visual languages can be repurposed for modern advocacy. This project leverages the bold, energetic spirit of late 20th-century design to communicate messages of progress and social evolution.
By blending high-contrast palettes with fluid, intentional compositions, the campaign seeks to capture attention and inspire a new perspective on community-driven change.
Organic Shapes, Forward Motion
The creative direction for this project was rooted in the vibrant, eclectic aesthetic of the 1980s and 90s. I wanted to move away from rigid, corporate structures and instead embrace the organic shapes that defined that era.
The process began with experimental sketching, focusing on how rounded forms and interlocking shapes could create a natural visual flow across a layout. In the digital phase, I focused on layering these organic elements to guide the viewer's eye through the advocacy message. This juxtaposition — using a throwback style to address forward-thinking social issues — creates a unique tension that makes the message more approachable and memorable.
Throwback, Forward-Thinking
The final designs establish a bold visual language that bridges the past and present. By channeling the energy of an era defined by radical self-expression, Design for Change asks its audience to look backward to find the spirit needed to move forward — and to trust that design itself can be a catalyst for change.