Design for Change is an exploration of how nostalgic visual languages can be repurposed for modern advocacy. This project leverages the bold, energetic spirit of late 20th-century design to communicate messages of progress and social evolution.
DESIGN FOR CHANGE
Visual advocacy through retro-inspired aesthetics and organic form
01 — PROJECT OVERVIEW
Nostalgic Visual Language
By blending high-contrast palettes with fluid, intentional compositions, the campaign seeks to capture attention and inspire a new perspective on community-driven change.
02 — THE PROCESS
Organic Abstraction
The creative direction for this project was rooted in the vibrant, eclectic aesthetic of the 1980s and 90s. I wanted to move away from rigid, corporate structures and instead embrace organic shapes that defined that era.
The process began with experimental sketching, focusing on how rounded forms and interlocking shapes could create a natural visual flow across a layout. In the digital phase, I focused on layering these organic elements to guide the viewer's eye through the advocacy message.
This juxtaposition—using a "throwback" style to address forward-thinking social issues—creates a unique tension that makes the message more approachable and memorable.
03 — FINAL DESIGN
Campaign Assets
The final design celebrates the energy of retro aesthetics while making a modern statement about social progress. By merging nostalgic visual elements with contemporary advocacy, the project creates an approachable entry point for conversations about change, demonstrating that design can be both joyful and purposeful.